How a premium French BBQ brand transformed their customer service from a €70K annual expense to a €14K investment—while improving response times.
Premium BBQ & Plancha manufacturer • France • lemarquier.com
01 — The Challenge
Le Marquier builds some of the finest outdoor cooking equipment in France. Their planchas and BBQs aren't cheap—and their customers expect service to match.
The problem? A small support team drowning in repetitive calls:
During peak grilling season, hold times stretched to 15+ minutes. Frustrated customers. Burned-out staff. And a €70,000 annual support bill that kept growing.
02 — The Solution
We deployed a custom AI voice agent trained on Le Marquier's entire product catalog, support documentation, and brand voice.
Key capabilities:
• Answers product questions in natural French
• Processes warranty claims automatically
• Locates nearest dealers by postal code
• Tracks orders via integration with their ERP
• Seamlessly transfers complex issues to humans
The AI doesn't just read from a script. It understands context, handles follow-up questions, and knows when to escalate. Customers often don't realize they're talking to AI.
03 — Implementation
04 — Results
"Our customers get instant answers, our team focuses on complex cases, and we've cut costs by 80%. The AI handles calls better than we expected—customers actually compliment us on the service now."
05 — Why It Works
Le Marquier's customers expect a premium experience. A robotic-sounding AI would have destroyed their brand perception.
Our approach:
Book a free 15-minute discovery call. We'll show you exactly what AI voice agents could do for your business.
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